Whether you’re a family-friendly practice or a state-of-the-art practice or a holistic wellness practice, we’re determined to take your practice personality to each of your potential patients.

Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. This simple definition has evolved over time and today, branding is so much more than the logo on the wall.
Medical Practice Branding
Your brand is the identity of your business, and it encapsulates everything from the posts on your social media to the font on your business cards, to the voice answering the phone when your patients call to book appointments. Your brand is the personality of your practice, and every single point of contact a patient has with your practice should carry this personality through to give your patient a specific perception of your business - this message is what sets your practice apart.
For example, let's say that a patient is looking for a practitioner in your field. The average patient will take to the internet and search - coming up with a list of practitioners who suit their needs. They then visit each practitioner’s website and make a decision on whether they’ll call to schedule an appointment - Once they get to your website, you have an average of 6 seconds to catch their attention before they move on to the next option their list.
Most branding companies look at the best ways to capture your patients attention in 6 seconds.
They focus their attention on making sure your website relays your business personality to your patients, so they get a full picture of your brand in that time.

While this isn’t a bad strategy, GrowPrac would have been broadcasting your message to your potential new patient since they searched for home remedies to their ailments 3 days prior, and again when they found your name in their search results, and again when they picked up the phone to make an appointment, and again when they visit you in a few months - helping you get loyal patients who believe in your brand. Branding serves as a guide for patients to understand and connect with your practice.

Branding doesn’t just create loyal patients, but also loyal employees. Branding gives them something to believe in, something to stand behind. It helps them understand the purpose of the organization or the business that they’re a part of.
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