Dermatologists should be engaging in marketing and advertising - not only to grow their brands and businesses, but to establish their practices as credible, trustworthy and patient orientated. We’ve helped a number of dermatology practices achieve their marketing goals, whether they were looking to change up their mix of cases, differentiate themselves as a niche practice or simply give their brand more exposure - our goal s to help you stand out from the competition, and we do this well.
Most dermatology practices aren’t aware that they have the power to influence the type of cases they attend to and will continue pushing their current marketing while hoping for different results. By subtly changing your marketing content and channels you can, for example, decrease the amount of aesthetic cases you see and increase the amount of medical patients walking through your doors. When these changes are strategically and scientifically made, you can effectively bring new patients into your practice and, when your branding is carried through to your staff, you can keep them on the books for additional services.